Last Updated: Mar 19, 2024 Value Broking 3 Mins 1.3K

Becoming an ICICI Direct Partner, previously known as a Sub Broker, offers a unique opportunity to provide your clients a diverse range of financial products. With access to over 30 equity, fixed income, and loan products, you can trade on behalf of your clients while benefiting from competitive revenue sharing. This partnership combines trust, technological support, and an extensive product range, making it an attractive venture for those passionate about capital markets.

Eligibility Criteria

To embark on this journey, there are certain eligibility criteria you must meet:

  • Individuals with a strong exposure to and passion for capital markets.
  • Must be at least 18 years of age.
  • Minimum educational qualification of 10+2.
  • Preference is given to applicants with an existing client base and experience in financial product distribution.
  • Certification post code generation: NISM VII, VIII, I, XVI.
  • Role of an Authorised Person

As an Authorised Person, your responsibilities include:

  • Acquiring clients.
  • Assisting clients in their investments through training.
  • Engaging regularly to understand their requirements and suggesting suitable products.
  • Products Offered to Clients

You will have the opportunity to offer an extensive range of products to your clients, including:

  • Digital and Offline Account Opening for Individuals, Corporates, HUF, and NRI/NRO.
  • Equity Products: Equity, Derivatives, Commodities, Currencies.
  • Mutual Funds: TIP, SIP.
  • Fixed Income Products: Corporate Fixed Deposit, Bonds, FD, NPS, NCDs, IPO/FPO.
  • Insurance: Life Insurance, General Insurance, Health Insurance.
  • Loan Products: Home Loan, Home Loan Top-up, Loan Against Property (LAP), Lease Rental Discounting (LRD), Personal Loan, Credit Card, Auto Loan, Gold Loan, Two Wheeler Loan, Loan Against Security (LAS), Forex, Travel Cards.
  • (*Loans provided by ICICI Bank, ICICI Home Finance, PNB Housing Finance, HDFC Home Loans, Bank of Baroda & Tata Housing. Subject to certification.)

Support from ICICI Securities

When you partner with ICICI Securities, you can expect the following support:

  • A dedicated Relationship Manager from ICICI Securities.
  • Regular training on Products, Processes, and Soft Skills at both local and central levels.
  • RM support for lead generation activities.
  • Access to the Partners Portal for monitoring business growth with sales tools and CRM reports.
  • A mobile app designed specifically for partners.

Why Become an AP with ICICI Securities

Becoming an Authorized Person with ICICI Securities brings several benefits:

  1. Competitive revenue sharing for your business.
  2. Best-in-class risk management services as a Bank Broker.
  3. Seamless trading experience with TradeRacer software and advanced trading strategies through Sensibull.
  4. Offering over 30 financial products means more earning opportunities and saves you time and effort.
  5. Sales and business support with a dedicated Relationship Manager.
  6. Access to exclusive data analysis and research recommendations.
  7. No practical requirement of maintaining any back-office.

Unmatched Benefits for Your Customers

In addition to the advantages for you as a partner, your customers will also benefit:

  • Prime and Prepaid clients have the option to withdraw funds within 30 minutes, ranging from 2.5 Lac to 1 Crore under E-ATM.
  • Brokerage plan rates in Prime are as low as 0.10%. Del 0.01 for cash/Margin/Future and Option Rs. 10 per lot Commodity & Currency Rs. 20 per order.
  • Partnering with pioneers of investing in India, with a trust of over 4.9 million clients and 13,000 partners.
  • Choosing a leader with a sound track record of investing, transparency, and technological support.

Overall, Becoming an ICICI Direct Partner opens up a world of opportunities in the financial market. With a wide range of products, dedicated support, and competitive revenue sharing, this partnership is an excellent choice for individuals with a passion for capital markets. If you meet the eligibility criteria, consider taking this step towards a rewarding career in the financial industry.